The practice of promoting products or services using digital channels such as websites, social media, email, search engines, and online advertising. It encompasses a range of strategies including content marketing, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and more.
The process of fundamentally changing the way an organization operates, often in response to internal or external factors such as technological advancements, market shifts, or organizational goals. This may involve reimagining business models, adopting new technologies, restructuring processes, and fostering a culture of innovation.